was created to break the myth that sleep is boring. Born from frustration—and a really bad pillow—the brand speaks to a new generation that’s done with outdated sleep products and sleepy branding.
Stigma Sleep offers an affordable, cool alternative: smart design, eye-catching identity, and unapologetically good rest.
The branding had to feel fresh, inclusive, and disruptive, somewhere between mainstream comfort and indie energy. With bold type, surreal iconography and soft gradients, the result is a system that feels dreamy and just weird enough to remember.
We created a brand that rejects sleepy clichés and connects with a new kind of sleeper—one who values individuality, design, and finally having a say in their own comfort. Stigma Sleep is bold, relatable, and softly surreal, just like your dreams should be.
