was born in Miami, created by a husband-and-wife team with deep roots in the restaurant world. Their vision was simple: bring bold, plant-based Asian flavors to the table—without compromise.
As one of South Florida’s first vegan pan-Asian spots, Minty Z set out to break expectations. Plant-based food doesn’t have to be bland. And Asian cuisine isn’t just about meat.
After years of growth, the brand needed a system that felt as fresh and modern as its food. This project brought visual consistency across packaging, web, and social—without losing its personality.
We redefined Minty Z’s visual identity to match the boldness of its menu. The result is a cleaner, more coherent brand system across all platforms—fresh, flexible, and true to its roots.
This update helps Minty Z communicate its story with clarity, confidence, and flavor.
