is a beloved New York institution, famous for its legendary bagels and warm, no-frills charm. With multiple locations across the city, it’s a go-to spot for locals and tourists alike.
When Ess-a-Bagel approached us, they had a clear vision: refresh their iconic mascot and logo while staying true to their roots. They desired a character that was friendly, adaptable for holidays, and full of the same heart and humor that defines their brand.
We helped them modernize their identity with a fresh, playful mascot—a cheerful bagel with personality. Designed to shine across seasons and celebrations, this new character helps Ess-a-Bagel connect with their community in a fun, memorable way.
Through a thoughtful refresh of their mascot and logo, we preserved Ess-a-Bagel’s rich heritage while infusing it with renewed energy. The updated identity maintains the brand’s iconic status, ensuring it continues to resonate with both longtime patrons and new generations.
